Analytics & Reporting

Linkzly automatically tracks every click, scan, and install across all your links, QR codes, and Smart Links. The Analytics section brings all of this data together in one place so you can understand how your links are performing, where your audience is coming from, and how traffic changes over time.

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Accessing Analytics

There are two ways to access analytics in Linkzly:

1. From the sidebar — Click Analytics in the left sidebar to open the organization-wide analytics dashboard covering all your links and QR codes.
2. From individual items — Click View Analytics from the actions menu (⋮) on any short link, or click the chart icon on any QR code, to see analytics for that specific item only.

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Traffic Type Filter

At the top of the analytics page, you can filter the data by traffic type:

Traffic Type	Description
All Traffic	Shows all click and scan events combined
Link Clicks	Shows only direct short link clicks
QR Scans	Shows only QR code scans

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Date Range

Select the time period you want to analyze. Linkzly supports the following preset ranges:

Range	Description
Last 24 hours	Click data grouped into hourly intervals
Last 7 days	Click data grouped into daily intervals
Last 30 days	Click data grouped into daily intervals
Last 90 days	Click data grouped into weekly intervals
Custom	Set your own start and end dates using the date range picker

Data for the selected range updates immediately when you change the selection.

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Key Metrics Cards

At the top of the analytics page, Linkzly displays a row of four summary cards:

Metric	Description
Total Clicks	The total number of click and scan events recorded in the selected period. Large numbers are formatted as K (thousands) or M (millions).
Unique Visitors	The count of distinct visitors. A visitor who clicks the same link multiple times is counted once.
Bot Rate	The percentage of total traffic that was identified as automated bot or crawler traffic. A high bot rate may indicate your link is being heavily crawled or scraped.
Top Location	The country that sent the most traffic during the selected period.

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Charts and Visualizations

Clicks Over Time

A line chart showing clicks over the selected time range. Two data series are shown:

• Total Clicks — All recorded events
• Unique Visitors — Distinct visitors

Hovering over any point on the chart shows a tooltip with the exact count for that time interval.

The time granularity adjusts automatically based on your date range:

• Last 24 hours → one data point per hour
• Last 7 or 30 days → one data point per day
• Last 90 days → one data point per week

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Geographic Map

The world map shows where your clicks are coming from. Countries are shaded based on click volume — darker shading means more clicks. Hover over any country to see the country name and exact click count.

Below the map, a table lists the top countries by click count with visual progress bars indicating their share of total traffic.

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Device Types

A pie chart showing the split between visitor device categories:

• Desktop — Laptop and desktop computers
• Mobile — Smartphones
• Tablet — iPads and Android tablets
• TV — Smart TVs and connected television devices
• Console — Gaming consoles
• Unknown — Unrecognized or undetected device categories

Use this chart to understand whether your audience is primarily mobile or desktop. This can inform decisions about your landing page design and link behavior (for example, using platform-based routing rules to send mobile users to your app).

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Top Referrers

A table showing the domains and sources that sent the most traffic to your links. Each row shows:

• Source — The referring domain (e.g., instagram.com, t.co, mail.google.com) or Direct for traffic with no referrer
• Clicks — The number of clicks from that source
• Bar — A visual indicator of that source's share relative to the top referrer

Up to 10 referrers are shown.

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Top Browsers

A table showing the breakdown of browsers used by your visitors:

Column	Description
Browser	Chrome, Safari, Firefox, Edge, Samsung Internet, and others
Clicks	Total click count from that browser
Percentage	That browser's share of all traffic, shown as a badge

Up to 5 browsers are shown.

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Operating Systems

A table showing the breakdown of operating systems:

Column	Description
OS	iOS, Android, Windows, macOS, Linux, and others
Clicks	Total click count from that OS
Percentage	That OS's share of all traffic, shown as a badge

Up to 5 operating systems are shown.

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UTM Campaign Analytics

If any of your links have UTM parameters configured, a UTM Breakdown section appears below the main charts. This section shows how clicks are distributed across your campaign tags.

Table	What It Shows
UTM Sources	Which platforms or publishers drove the traffic (e.g., google, newsletter, instagram)
UTM Mediums	Which marketing channels drove the traffic (e.g., cpc, email, social)
UTM Campaigns	Which campaigns drove the traffic (e.g., spring_sale, product_launch)

Each entry shows the UTM value, click count, and a percentage badge.

If your links don't have UTM parameters, this section is not shown.

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Click Quality Metrics

The Click Quality Metrics panel gives you a quick summary of how much of your traffic is real versus automated:

Metric	Description
Human Clicks	Count and percentage of clicks identified as real human visitors
Bot Rate	Percentage and count of clicks filtered out as bots or crawlers
Unique Visitors	Count and percentage of distinct individuals among all clicks
Countries Reached	Number of unique countries represented in the selected period

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Exporting Analytics Data

You can export your analytics data as a CSV file for further analysis in Excel, Google Sheets, or any analytics tool.

1. Set your desired date range and traffic type filter.
2. Click the Export button in the top-right corner.
3. Choose Export as CSV from the dropdown.
4. The file downloads to your device.

File naming: Exported files follow the pattern analytics-{linkId}-{timeRange}.csv.

Export limit: Each export includes up to 10,000 records. If your date range contains more events, narrow the range or export in multiple segments.

What's included in the export:

• All click events within the selected date range
• Timestamp, country, city, device type, browser, OS, and referrer for each event
• Whether the click was a bot, and whether it was from a unique visitor
• UTM parameters where available

Permissions note: Exporting analytics requires the analytics.export permission on your account. If the export button is not visible, contact your organization admin to grant this permission.

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Refreshing Data

Analytics data on all pages updates automatically when you change the date range or traffic type filter. You can also manually reload the current view at any time using the refresh icon button in the top-right corner of the page.

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Per-Link Analytics

Every short link and QR code has its own dedicated analytics page with the same charts and breakdowns described above, scoped to just that item.

To access per-link analytics:

• For short links: Go to Short URLs, click the ⋮ menu on any link, and select View Analytics.
• For QR codes: Go to QR Codes, click the analytics icon on any QR code, or click Analytics from the preview dialog.

Additional data shown on per-link pages:

For QR codes:

• Human scans vs. bot rate — Specifically for QR scan traffic
• Top referrers — Which app or source initiated the scan (e.g., iOS camera, a third-party QR reader, a browser)
• Recent activity feed — A live list of the most recent scans with city, country, device, browser, and whether the scan was from a unique visitor

For short links:

• All the same breakdowns as above, plus per-UTM drilldown if UTM parameters are set on the link

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Tips for Getting the Most From Analytics

• Enable Detailed Analytics on your most important links. The Detailed Analytics toggle on a short link enables geographic, device, browser, and OS data collection. It is off by default to be conservative — turn it on for links where you need full audience insight.

• Use UTM parameters consistently. Without UTM parameters, you can see that traffic came from a source, but you can't see which campaign drove it. Tag every link with UTM parameters when running campaigns.

• Monitor bot rate. A bot rate above 20–30% may indicate your links are being crawled heavily, or that traffic from a certain source is low quality. Use the bot filtering toggle on the link to keep your click counts accurate.

• Use the Custom date range. The preset ranges are convenient, but the custom range lets you measure exactly between campaign start and end dates — which is more useful for reporting on specific campaigns.

• Export regularly for stakeholder reports. The CSV export is a reliable way to pull data into your own reporting templates. Schedule a regular export after each campaign wraps up. Remember the 10,000-record limit when exporting long date ranges.